Media


Media Publication

You Already Knew Parents Post on Facebook More Than Others

By now, it's an old joke that moms and dads love to post photos of their kids on Facebook. But thanks to the social network's research with Ipsos Media—they surveyed 8,000 people in eight countries—and Facebook's internal data analysis, we now know just how true that idea is.
Media Publication

Best Ways to Stay Connected and Discover New Things in 2016

If you’re feeling busy or stressed out as 2016 kicks into gear, you’re not alone.
Media Publication

Dead Trees and the Death Narrative (Ipsos Connect)

Publishers are good at creating printed newspapers.
Media Publication

Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity

Andrew Leary (Ipsos SMX) and John Hallward (Ipsos Connect) have co-authored a new Point of View called Side-by-Side Intelligence, an approach which consists in harmonizing social data with survey-based data.
Media Event

[WEBINAR]Ipsos Business Elite Survey - BE: Asia - Hong Kong

You are cordially invited to the launch of the most recent survey of Asia's Business Elite.

[WEBINAR]Ipsos Affluent Survey Asia Pacific - Hong Kong

You are cordially invited at the launch of the 19th Ipsos Affluent Survey Asia Pacific.
Media Publication

Millennials and the Impact of Social Brand Perception

Today, knowing how your brand is perceived in social media is more critical than ever.
Media Survey

Smarter, richer, but not necessarily happier: Hong Kongers nine years on

Since its launch in 2006, the Ipsos Media Atlas survey continues to reveal the media consumption, attitudes and lifestyle habits of Hong Kong consumers. Nine years on, we compared the 2006 survey results with this year’s to reveal the evolution of Hong Kong consumers.
Media Publication

Ipsos/ Google study: Give Smartphone Viewers Ad Choice

Mobile viewers are busy, on the go, and often don’t have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also be myths.