Media

Publishers are good at creating printed newspapers.

Andrew Leary (Ipsos SMX) and John Hallward (Ipsos Connect) have co-authored a new Point of View called Side-by-Side Intelligence, an approach which consists in harmonizing social data with survey-based data.

You are cordially invited to the launch of the most recent survey of Asia's Business Elite.

You are cordially invited at the launch of the 19th Ipsos Affluent Survey Asia Pacific.

Today, knowing how your brand is perceived in social media is more critical than ever.

Since its launch in 2006, the Ipsos Media Atlas survey continues to reveal the media consumption, attitudes and lifestyle habits of Hong Kong consumers. Nine years on, we compared the 2006 survey results with this year’s to reveal the evolution of Hong Kong consumers.

Mobile viewers are busy, on the go, and often don’t have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also be myths.

Ipsos MediaCT developped “PLSme!”, a new framework for understanding audience relationships with media content and brands.

Tai Hing: My Hero, is a parody of Ironman which uses local celebrity Eric Kwok, a singer-songwriter. The key message behind the ad is “Tai Hing is a place for people who are looking for some simple and causal meals.”