Methodology

Ipsos | White paper | Innovation | Machine Learning
Digital Publication

Beyond the Hype: Innovation predictions in the era of Machine Learning

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
Market Research Publication

FastFacts Do-It-Yourself Case Studies

Get fast answers to your business questions with our full end-to-end solution.
Time to decide
Methodology Publication

Time to Decide

Measuring response time for innovation and brand growth.
Methodology Publication

Ipsos PEEL 2019 Event Highlights

Ipsos PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
Surveys Publication

Do We Still Need to Ask Questions?

Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
Ipsos HK Seminar: Deconstructing Premium in China's Emerging Middle Class
Qualitative Event

[WEBINAR]Ipsos HK Seminar: Deconstructing Premium in China's Emerging Middle Class

The emerging middle class in China is rapidly expanding. In fact the OECD states the BRIC countries will have as much as 75% of the economic influence in the world by 2020.