Quality of Life


The Hong Kong New Normal Tracking Study - Consumption Trends March 2021

The Hong Kong New Normal Tracking Study measures changes in attitudes and behaviour in reaction to the COVID-19 pandemic since March 2020. Highlights from March 2021 wave:

Quality of life in European cities

Better city, better life! New survey results for European Commission report on the quality of life in European cities.
Retirement Survey

How old is too old to work? Depends where you live and how you view, experience ageism

The average age up until when a person is considered employable across 28 countries is 49.
Healthcare Survey

Coronavirus pandemic: What are the psychological effects of self-isolation?

Two in 5 people are impatient to get back to normal life, a third are anxious about their health.

Global Divide on Social Mobility

Ipsos' survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies.
Middle-class Publication

African Lions: the Urban Middle Class

UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.