Ipsos Generations Report 2024 menemukan bahwa sebagian besar orang tidak mengetahui generasi mereka. Laporan ini juga mengungkap mitos generasi, peluang yang dilewatkan brand, dan mengapa perubahan demografis bukan hanya masalah politik.
Generational differences (and indeed similarities) help us to understand what is going on now – and shine a light on how change happens in our markets, unlocking our ability to plan for the future.
With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.
According to the new Ipsos Global Trends Survey, due to be launched in May 2017, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.
What is the difference between luxury and mass market today? As premium brands grow and deliver constantly new experiences and personalised services, they are redefining the frontier between the two worlds, which is now more blurred than ever.
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
![[Webinar] One Mind Many Truths: An Ipsos APAC Webinar on Generations](/sites/default/files/styles/list_item_image/public/ct/event/2023-10/MicrosoftTeams-image%20%2810%29_0.png?itok=z8oqhKPD)
