Lidl moves up one to the top spot for September brand recall followed my Guinness in second, a six place jump from eight position in August. Aldi drops one to third position. Vodafone falls to fourth as Virgin Media moves up to fifth position.
Vodafone jump one place to take the top spot for the August BrandShout, followed by Aldi holding second position, joint with Lidl. Bank of Ireland in fourth, with new comer Specsavers at fifth position.
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
COVID-19 vaccine hesitancy drops 36 points in 10 months, says Ipsos MRBI tracker survey for IPHA.
Just 9% of people say they won’t get vaccinated for COVID-19 or still have to decide.
Results of Omnipoll research conducted in July are supporting the launch of the Irish Heart Foundation’s new campaign “Reboot Your Life” which aims to encourage men in particular to review their lifestyles and make vital, sustainable changes to improve their heart health.
For the third year in a row, Ipsos has been ranked by Greenbook as the most innovative research company in the world. The goal of Ipsos is to help our clients understand the world around them, and employing new technologies and new thinking is essential to achieving this goal.
