Supermarkets continue to dominate in brand recall, with Lidl claiming the top spot, followed by Aldi. HSE/Covid-19 drops to number 3 as we see a ten-point jump for Tesco to number 4, followed by Supervalu.
Covid has opened a new chapter in our love affair with dogs. An Ipsos MRBI survey estimates more than 100,000 households have added a four-legged friend to the family during the past year.
A new global study by Ipsos, conducted online among adults across 30 markets between February 19 and March 5, 2021 shows that a Global Market Average of only 31% agree their government has a clear plan in place for how government, businesses and people themselves are going to work together to tackle climate change. A third, 34%, disagree.
Around the world people say they understand what actions they need to take to combat climate change, but do they really?
The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth
