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BrandShout - Oct 17
Ipsos MRBI research on advertising saliency in October in 2017 shows retail and telecoms brands dominate.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos MRBI/JNLR - Oct 2017
The latest JNLR/Ipsos MRBI report into radio listening is published today (26th October 2017). It covers the 12-month period from October 2016 to September 2017.
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High Awareness of Sunbed Risk - Oct 2017
Over 9 in 10 aware of the danger of skin cancer from sunbed usage.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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Ipsos Update - October 2017
Welcome to the October edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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What You Did Not Know about Europe Affluent Opinion Leaders
For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?
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Social Networking – Aug 2017
Highlights from August 2017: 1.695* million adults aged 15+ in the Republic of Ireland use Facebook on a daily basis.
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Global Views on Immigration and the Refugee Crisis
Three in four (75%) in 25 countries around the world believe that immigration has increased in their country over the last five years, according to new data from the Ipsos Global @dvisor survey.