Social Networking and Messaging Trackers December 2019

Networking: 

Highlights from December 2019 Social Networking Tracker: 

• Both LinkedIn and Pinterest recorded increases of 5% for account ownership in December 2019. LinkedIn now holds a 35% account ownership, and Pinterest holds 27%.
• While TikTok account ownership stands at just 6%, 43% of account owners use it daily. This represents over 90,000 Irish adults aged 15+.

*Daily usage figures calculated based on latest Census population data for adults aged 15+ in the Republic of Ireland, using the account ownership and daily usage percentages from the December 2019 infographic. 

This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone in December 2019. 

Please note: the social networking and messaging tracker is now being conducted twice a year instead of each quarter. 

For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at [email protected]

For more information on Ipsos MRBI’s Social Networking/Messaging tracker please contact Rebecca Porter by e-mail at [email protected] 

Messaging

Highlights from December 2019 Social Messaging Tracker: 

• WhatsApp continues to increase its account ownership, gaining another 5 points to stand at 79%. Meanwhile Viber records a record low of 25% account ownership.
• Daily usage for WhatsApp stands at 76%, which represents over 2.2 millions adults aged 15+.

*Daily usage figures calculated based on latest Census population data for adults aged 15+ in the Republic of Ireland, using the account ownership and daily usage percentages from the December 2019 infographic. 

This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone in December 2019. 

Please note: the social networking and messaging tracker is now being conducted twice a year instead of each quarter. 

For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at [email protected]

For more information on Ipsos MRBI’s Social Networking/Messaging tracker please contact Rebecca Porter by e-mail at [email protected]