Social Networking/Messaging Tracker - January 2022

Ipsos Ireland Social Networking/Messaging Tracker for January 2022.

Tiktok increased in ownership from 15% in June 2020 to 21% in January 2022, and daily usage increased from 43% to 58%, while Whatsapp remains the most popular social messaging at at 81% account ownership.

 

Social Networking/Messaging Tracker

Social Messaging Tracker

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