What Worries the World

Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.

Most Global Markets Remain Downbeat, with Widespread Concern About the Future

Indians are increasingly confident while most of the world continues to feel their countries are on the wrong track, according to Ipsos.

Ipsos What Worries the World Global Survey

Ipsos What Worries the World September India Report 2025

Overall, six in ten global citizens feel their country is headed in the wrong direction, with 23 out of 29 markets expressing pessimism about the future. Australia showed notably polarized public opinion, reflecting a divided national sentiment.

Terrorism jumps up +11 points to sit as the 3rd biggest worry of Indians

Global south countries most buoyant; Peru, South Korea and Japan emerge most pessimistic markets
Inflation stays top global and local worry.

Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.