Artificial Intelligence

Excitement outpaces anxiety in the AI landscape among Indians.

• Indian Public Relation industry grew 11% in FY26 to reach ₹3,230 crore; accounting for 12.6% of the Asia-Pacific market.

• Government's share of top client categories has nearly tripled, from 4% in 2022 to 11% in 2026, even as private corporates slip and start-ups surge nearly 4X, marking fundamental shifts in who is buying Public Relations in India

• Reputation now drives real business outcomes; 96% credit PR with building investor confidence, an equal 96% with customer loyalty, and 83% with crisis resilience

• AI investment has more than tripled in three years, from 2% to 7% of revenues, yet giants to mid-sized to emerging firms are placing entirely different strategic bets

Western Markets Show Greater Skepticism;
India Sees Strong AI Adoption and Optimism, Alongside Nuanced Trust Dynamics;
New insights reveal Urban Indians are embracing artificial intelligence at scale while calling for transparency and responsible deployment

Ipsos unveils a new qualitative paradigm—combining continuous communities with digital twins, AI-powered moderation and the EDGE framework to deliver faster, culturally grounded, and decisively human insight.

These insights are interpreted through the Ipsos Theory of Change, which shows how broad macro forces, such as technological acceleration, geopolitical shifts, and economic developments, drive shifts in attitudes, behaviors, and markets, which then manifest as local signals in countries like India. This layered approach allows brands, policymakers, and organisations to anticipate change and respond strategically.

2025, 2026, Predictions … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

This marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.

At Ipsos, we champion the unique blend of Human Intelligence (HI) and Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights for our clients.