58% Urban Indians support companies & brands promoting equality for LGBT people – Ipsos LGBTQ + Pride Survey
58% Urban Indians support companies & brands promoting equality for LGBT people – Ipsos LGBTQ + Pride Survey; 1 in 2 urban Indians support laws that ban discrimination against LGBT for employment
June is Pride Month. According to a new global survey by Ipsos in 27 markets among 19,069, global citizens on LGBT + Pride, at least 58% urban Indians say they support companies and brands that actively promote equality for LGBTQ people.
“Companies and brands should consciously treat LGBTQ with dignity and equality and accept them as an important target group and this would enhance the image of brands in the eyes of their loyal customers. This should be ingrained in their ecosystem,” said Amit Adarkar, CEO Ipsos India.
Further, at least 1 in 2 urban Indians (53%) said they support laws that ban discrimination against LGBTQ people, when it comes to employment, access to education, housing and social services. Interestingly, 55% Indians (highest across all 27 markets) were most supportive of more LGBTQ characters in advertising, on TV or in films.
“Mindset change is fueled by exemplary behavior by brands and their hiring policies,” added Adarkar.
