The AI Enigma: Where Enthusiasm Meets Uncertainty
Ipsos’ AI monitor 2025 indicates mixed sentiments among Indians regarding Artificial Intelligence - while there is anticipation about AI's capabilities, there are also significant concerns, especially around trust and job security.
Across the world, citizens seem to be as excited as they are apprehensive about AI – the present and, more so, the future. Indians are keener than the average global citizen to see AI make a positive change towards creative and curative tasks. On the other hand, we are fairly sceptical about AI or its usability in a few areas, where errors may lead to unpleasant experiences or outcomes.
The technological shift is not merely operational; it's driving significant business and industry-wide evolution. Practitioners have enthusiastically adopted AI, initially to automate tedious, repetitive tasks and reclaim time for more strategic and creative work. This initial embrace has empowered enterprising professionals to engineer custom prompts that condense once-lengthy activities into moments. Beyond efficiency, AI is also augmenting creative and articulative capabilities.
While there is considerable enthusiasm surrounding AI, there are challenges like the need for upskilling, concerns for job security, the evolving recruitment landscape etc.
The opportunity lies in recognising the challenges and the concerns, and innovating and adopting to ride this new wave of agile solutions.
At Ipsos, we champion the unique blend of Human Intelligence (HI) and Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights for our clients.
Our Human Intelligence stems from our expertise in prompt engineering, data science, and our unique, high quality datasets – which embeds creativity, curiosity, ethics, and rigor into our AI solutions, powered by our Ipsos Facto Gen AI platform. Our clients benefit from insights that are safer, faster and grounded in the human context.
