Clicking Into The Future: Trends Driving India’s Online Shopping Surge
Online shopping is reshaping consumer shopping habits in India – riding on the escalating digital connectivity and demographic shifts. Online shopping offers unmatched convenience, extensive choices, and often better prices than traditional stores.
In this report titled “Clicking Into The Future: Trends Driving India’s Online Shopping Surge," the Ipsos India Shopper team explores ten key trends shaping the Indian e-commerce landscape and the implications for marketers. The report explores how ‘convenience’ is a bigger driver than ‘discounted price’ for many—how the possibility of shopping ‘anywhere, anytime’ and instant delivery through Q-commerce are changing shopping patterns.
The findings underscore the need for targeted marketing strategies specific to this booming channel. Delve deeper into this report to fully unlock the potential of these trends and adapt your strategies to navigate the dynamic and evolving landscape of Indian e-commerce.
This report was also covered in:
- BusinessWorld - Online Shopping Boom Sparks Budgeting Concerns: Report
- IndianTelevision.com - Click, cart, buy: The digital shopping tsunami sweeping India
- AdGully - Convenience and speed drive India's e-commerce boom: Ipsos report
