Consumers

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Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.

Online shopping is reshaping consumer shopping habits in India – riding on the escalating digital connectivity and demographic shifts. Online shopping offers unmatched convenience, extensive choices, and often better prices than traditional stores.

Unlock the potential of India's digital future with accessible UX design. As the nation embraces a smart revolution with over 700 million smartphone users, the need for inclusive technology has never been more crucial. Discover how leading companies are pioneering accessibility, ensuring that digital innovation serves everyone, regardless of ability or location.

Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.

Exploring Current Trends in Beauty and Personal Care

87% in tier1 happy; 84% in north & west zone; only 55% in south zone happy
Happiness has surged in 2024 versus 2023

20% rated it as mediocre; 12% were undecided and 14% displeased

Unemployment No.1 worry of Urban Indians for 11 months consecutively: Ipsos What Worries the World Survey;
Inflation top global worry for 5 months consistently;
India slips to 3rd spot in optimism, overtaken by Indonesia in 2nd spot, though bucks global trend of pessimism