Consumers


Consumers Publication

Signalling Affordability and Reaching Consumers: A Comprehensive Guide

Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.
Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Virtual Shopper Publication

Clicking Into The Future: Trends Driving India’s Online Shopping Surge

Online shopping is reshaping consumer shopping habits in India – riding on the escalating digital connectivity and demographic shifts. Online shopping offers unmatched convenience, extensive choices, and often better prices than traditional stores.
Consumers Publication

The Imperative of Accessible UX Design in India's Digital Landscape

Unlock the potential of India's digital future with accessible UX design. As the nation embraces a smart revolution with over 700 million smartphone users, the need for inclusive technology has never been more crucial. Discover how leading companies are pioneering accessibility, ensuring that digital innovation serves everyone, regardless of ability or location.
Consumers Publication

Ipsos Global Trends - India Story 2024 | Embracing the Chaos of a Divided India

Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.
Beauty Publication

DECODING INDIA’S BEAUTY BOOM

Exploring Current Trends in Beauty and Personal Care

3 in 4 Urban Indians say they are happy in April 2024: Ipsos IndiaBus Happiness Survey

87% in tier1 happy; 84% in north & west zone; only 55% in south zone happy
Happiness has surged in 2024 versus 2023
Brands Publication

Understanding the context of consumption moments

A path to brand success.