The Connected Car Revolution
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
Since its launch, connected cars have transformed from a luxury novelty to an essential feature for Indian consumers. This revolution has redefined the automotive landscape, turning vehicles into smart, connected platforms that seamlessly integrate with our digital lives. As technology continues to evolve, connected cars are not just changing how we drive, but also how we interact with our vehicles and the world around us.
