automotive

This article explores India’s ethanol blending journey, examining its impact on energy security, sustainability, and the automotive ecosystem, while questioning whether higher ethanol fuels can deliver real value to consumers alongside national benefits.

The article explains the shift from SEO to GEO, where brands must focus on being recommended by AI as consumer decisions become increasingly AI-driven. It emphasizes the need to build strong digital credibility and influence AI-generated recommendations across platforms.

This article explores how consumer behaviour rather than just technology is shaping electric vehicle adoption, introducing three key mobility mindsets and the Human Readiness Matrix. It highlights why different powertrains such as BEVs, PHEVs and hybrids appeal based on lifestyle, flexibility and readiness for change.

How West Asia Volatility is Rewriting The Indian Automotive Playbook

The Paradox: Reconciling Public Transport Dominance with High Car Aspirations

Cars rank among the least preferred modes despite strong aspirational pull; EV interest gains momentum

Ipsos's Quarterly Newsletter for our Automotive domain clients.

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research