Future of Entry Segment across Categories
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
The automotive industry is currently experiencing a significant transformation at the intersection of changing consumer aspirations, technological advancements, and shifts in market dynamics. As a result, the key elements that define this industry are undergoing a redefinition.
