From Imagination to Reality: The Impact of 'Kalki 2898 AD' could potentially pave the Way for Future Car Launches
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
"Bujji," the futuristic three-wheeled electric car featured in the Indian film 'Kalki 2898 AD,' is a marvel of engineering and design. Built by Mahindra Auto and Jayem Automotive, Bujji draws inspiration from iconic cinematic vehicles like the Batmobile, potentially paving the way for future car launches through similar movie promotions.
The impressive specs of this six-ton vehicle include massive wheels, a transparent cockpit canopy, twin synchronized Kirloskar induction motors, and a 47-kW battery pack.
The use of such a vehicle in a film offers several advantages for car manufacturers, including enhanced brand visibility, an emotional connection with the audience, and a platform to highlight innovative technology.
Just as the Batmobile and 'Tarzan: The Wonder Car' left their mark on automotive history, Bujji could spark a revolution in the custom car market in India.
