Impact of Rare Earth Shortage on the EV Market in India
Impact of Rare Earth Shortage on the EV Market in India

Impact of Rare Earth Shortage on the EV Market in India

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research

India's electric vehicle (EV) revolution faces an acute challenge: a global shortage of rare earth elements—and particularly rare earth magnets—which threatens to stall growth, disrupt supply chains, and weaken aspirations to become a clean mobility leader. There is an urgent need for alternative solutions, policy reforms, and technology innovation to ensure the sector remains resilient amid geopolitical shifts.

With 5.6 million EVs already registered and targets to reach 80 mn by 2030, India faces a critical inflection point in its clean energy transition. India must urgently diversify supply sources, accelerate domestic mining and refining capacity, and pursue technological alternatives. By strategically pursuing supply diversification through KABIL and bilateral partnerships, investing in domestic processing capacity through the Rs. 7,300 crore magnet production scheme and the Rs. 500 crore National Critical Mineral Mission, and encouraging technological innovation in rare-earth-free motors, India can reduce its vulnerability and secure its EV future. 

Successfully overcoming these hurdles will elevate India from a dependent importer to a resilient leader in global clean mobility. The world watches as India navigates this critical juncture, with the potential to redefine sustainable EV manufacturing for decades ahead.

Also published in auto car: https://www.autocarpro.in/opinion-blogs/impact-of-rare-earth-shortage-on-the-ev-market-and-what-is-the-way-out-for-india-129804

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