Customer Insights


Customer Experience Publication

CX Global Insights 2025: Unlocking the Future of Customer Experience

Elevate Your CX Strategy with Data-Driven Insights

Excitement high among cricket enthusiasts this IPL - Ipsos IndiaBus IPL Survey

Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too

8 in 10 Urban Indians claim being comfortable around people of different faiths as them: Ipsos Global Religion 2023 Survey

India emerges one of the most religious countries with 81% believing in the existence of God or higher power; 83% believe being religious helps in overcoming crises.
Consumption Survey

Prioritizing health & wellbeing, urban netizens choosing high quality food products - Ipsos Essentials April 2023

Ipsos Essentials, April 2023 wave, the monthly comprehensive syndicated survey that monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet and future intentions.
Customer Insights Publication

Ipsos Global Trends 2023 India Edition

Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.
Women Survey

We Remain Committed to Gender Equality, but Half Now Believe it is Coming at the Expense of Men – Ipsos survey for International Women’s Day

Ipsos global survey on International Women's Day 2023 - interesting insights about Asians and global citizens

Consumer sentiment further improves in January 2023: Refinitiv-Ipsos monthly India PCSI

Sentiment up for jobs, personal finances and savings & investments; sentiment down for the economy