Customer Insights

Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too

India emerges one of the most religious countries with 81% believing in the existence of God or higher power; 83% believe being religious helps in overcoming crises.

Ipsos Essentials, April 2023 wave, the monthly comprehensive syndicated survey that monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet and future intentions.

Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.

Ipsos global survey on International Women's Day 2023 - interesting insights about Asians and global citizens

Ipsos Global Advisor 32 country study for Valentine's Day

Hits and misses of the Modi govt.

Sentiment up for jobs, personal finances and savings & investments; sentiment down for the economy

1 in 2 urban Indians pronounce 2022 a bad year for them & their family;
82% Indians fear parts of the country will become unlivable due to an extreme weather event;
71% urban Indians expect higher inflation in 2023; 65% expect war in Ukraine to end in 2023 (highest globally);
70% urban Indians predict no further Covid 19 lockdowns within the country;
Survey predicts about macro issues of Economy, World Security, Environment, Society & Technology