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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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From Imagination to Reality: The Impact of 'Kalki 2898 AD' could potentially pave the Way for Future Car Launches
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Sharp drop in happiness levels in July 2024 - repeats pattern of July 2023; weather mayhem and its collateral impact, prime cause: Ipsos IndiaBus Happiness Monitor
Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. There is city-level quota for each demographic segment that ensures the waves are identical with no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. Data collection is done every month, and the results are calculated on two-months’ rolling sample.
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India improves one rank, pips Indonesia to emerge 2nd most optimistic market: Ipsos What Worries the World July 2024 Wave
Ipsos’ What Worries the World survey tracks public opinion on the most important social and political issues across 29 countries today, drawing on over ten years of data to place the latest scores in context.
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India retains top spot with highest national index score of 64.5 across 29 global markets: LSEG-Ipsos PCSI July 2024
India (64.5) and Indonesia (62.3) are the only countries with a National Index score of 60 or higher.
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What Worries the World – July 2024
Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
Inspiring Better Healthcare
Commercial success in the healthcare sector means putting the patient at the heart of every decision...
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Polarized views among Indians for those interested & not interested in Paris Olympic Games 2024: Ipsos Global Attitudes to Paris Games 2024
3 in 4 urban Indians believe there is too much display of nationalism at the Olympics.
Indians most interested in watching football/ soccer, badminton, volleyball, tennis, cycling, boxing, basketball etc.
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Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Ipsos Creative Spark AI India launch on the anvil