Gen Zs in Auto– Influencers Today, Customers Tomorrow
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
This article explores Gen Z, with its emphasis on innovation and sustainability, is poised to reshape India’s automotive industry. As the largest Gen Z population globally, these digital natives are becoming key decision-makers in vehicle purchases. They demand seamless tech integration, including automation and AI, and are open to new brands and experiences, driving a shift towards electric vehicles. Instant gratification and personalized experiences are essential; they favor eco-friendly practices without additional costs.
This article suggests automakers must adapt to these expectations to remain relevant and future-ready.
