AI-POWERED MARKETING IN THE AUTO FESTIVE SEASON
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
The article explores how AI transforms automotive marketing strategies during India's festive season, offering unprecedented personalization, efficiency, and customer engagement opportunities. It discusses various AI applications in marketing functions, including customized campaigns, targeted advertising, dynamic pricing, and predictive analytics.
The article also highlights future trends in AI-driven auto marketing, such as hyper-personalization and immersive experiences, while acknowledging the challenges and ethical considerations associated with AI implementation.
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