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Fallout of Pandemic, a more pragmatic consumer - a POV by Shiva Agarwal, Executive Director, Ipsos India
Fallout of Pandemic – a more pragmatic consumer - a POV by Shiva Agarwal, Executive Director, Ipsos India.
The pandemic has surely driven home the need and the newfound pleasure in all things simple, natural and organic (no, not the corporate jargon organic!)
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Consumer Confidence further improves in October 2021 - Refinitiv-Ipsos India PCSI
Consumer Confidence further improves in October; surges by 1.9 percentage points: Refinitiv-Ipsos India monthly PCSI;
Sentiment up for personal finances, investments for the future and economy; down for jobs
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Armed Forces & Scientists top the Ipsos Trustworthiness Index 2021 among urban Indians
Armed Forces & Scientists top the Ipsos Trustworthiness Index 2021 among urban Indians; Advertising Executives rank 3rd on the Untrustworthiness Index 2021
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Physical Wellbeing bigger preoccupation than Mental Wellbeing for Urban Indians & global citizens
Physical Wellbeing bigger preoccupation than Mental Wellbeing for Urban Indians & global citizens - Ipsos World Mental Health Day Survey 2021; Mental Health ranks 3rd among global health concerns
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Urban Indians hold conservative views on Abortion
Urban Indians hold conservative views on Abortion – 39% say abortion should be permitted whenever a woman wants it; 1 in 4 say abortion be permitted only in certain circumstances.
27-country survey finds nearly half say abortion should be permitted whenever a woman wants one, and one quarter say it should be allowed only in certain circumstances -
Unemployment and coronavirus tied in at top spot for Urban Indians as biggest worries
Unemployment and coronavirus tied in at top spot for Urban Indians as biggest worries - Ipsos What Worries the World global monthly survey
Execution Measurement
Measuring the execution of brand strategy.
Channel Sizing
Sizing channel opportunities.
Channel Sizing
Sizing channel opportunities.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success