The Ipsos' Global Trends Study 2021 is the latest instalment of the wide-ranging Ipsos survey series that seeks to understand how global values are shifting. This year’s update polls the public in 25 countries around the world, ranging from developed countries such as the US, UK and Italy to emerging markets in Asia such as India, China and Thailand – as well as covering important new markets like Kenya and Nigeria for the first time. This flipbook focuses on the findings from India. In the past, India was a part of the 2016 and 2019 surveys, when the data was collected through online panels. In 2021 this online data coverage has been supplemented by an offline survey covering NCCS A, B & C. While the 2021 online survey as ever continues to reflect the opinions among the Digital Indian and how it has changed over the years, in 2021 for the first time we have a representation of the General Indian Consumer.
Watch the curtain raiser by clicking on the link to video: https://youtu.be/37e_h1twUX8