Ipsos is again ranked the No. 1 Most Innovative Insights & Analytics Company in 2025 GRIT Top 50 Suppliers list
Ipsos is proud to announce that it has again earned the No. 1 spot in the 2025 GRIT Top 50 Most Innovative Suppliers list, the definitive global ranking of the companies shaping the future of consumer insights. This marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report — an honor that reflects Ipsos’ global reputation for forward-thinking research, and its strong commitment to AI-powered innovations that bring real value and impact to clients.
The annual GRIT Top 50 Most Innovative Suppliers list is derived from a global survey of insights clients, suppliers, and industry professionals. Ipsos was much more strongly and frequently associated with innovation than any of the other 1,462 insights or market research companies under consideration, garnering nearly twice as many mentions as the runner-up.
The report also identified Ipsos as the top-ranked full-service supplier and No. 1 qualitative research supplier, noting that “in a year marked by possible socio-economic uncertainty and AI’s enterprise push, these numbers may signal a premium on proven resilience over flashy novelty.”
From always-on research solutions like Ipsos.Digital to frontier explorations of synthetic data, "digital twins," and other AI-powered tools for modeling consumer behavior, Ipsos continues to push boundaries while leading the industry in data quality and methodological rigor.
Suresh Ramalingam, CEO, Ipsos India on the recognition, stated, “Innovation is woven into everything we do, from embracing AI with the rich lens of Human Insights (HI) to enhancing our product capabilities through Ai infusion. The work we do across Social Media analytics / trends spotting (Signals AI), Communication testing (Spark AI), Agile delivery applying our mobile Crownit platform, packaging testing solution (PRS IN VIVO), Synthetic data management, effectively using persona bots to name a few, help us and our clients arrive at relevant and actionable insights. These investments reinforce our Client First philosophy and have made our insights to actions offers’, one of the best in the world.”
