Technology adoption


Ipsos-Nestle joint paper bags 1st Runner-up spot: 31st MRSI Annual Seminar – Taming the Choppy Waters

The joint paper was titled: Potential Value of Innovative Reality and Metaverse in Consumer Research
Trends & perspectives Publication

78% APAC consumers cannot imagine life without the internet

People need to be persuaded that new technologies will improve their lives rather an adopting them without question