Ipsos India wins the MRSI Golden Key Award 2021 for Best Developmental Research

Ipsos India has emerged the winner in the Best Developmental Research category at the MRSI Golden Key Awards 2021 awarded on Wednesday.

The paper, authored by Tripti Sharma, research director, Ipsos India, Gangotri Dash, senior research executive and Rakesh Singh, assistant manager (project management), Ipsos India came up tops.

Tripti Sharma, research director, ecstatic after this prestigious win and felicitation said, "We’d conducted an interesting study for our client (Department of Rural Water Supply and Sanitation), to audit and assess the functionality of 18K RO Plants set up to provide sustainable and safe drinking water for rural population, across the state of Karnataka. The process was highly rigorous as it entailed 4 key steps of visits, observations, conversations with 90K users and non users and setting up of the backend MIS.  We achieved the objective to the satisfaction of our client. providing a detailed review on the functionality of the RO Plants."

The paper, authored by Dr Mridula Mishra, research director, Ipsos India, Pragya Jain , senior research Manager and Kavita Deswal, Senior Research Manager, Ipsos India was a close contender and was a finalist in the Best Developmental Research category.

Dr. Mridual Mishra, research director & a close finalist, "The study research carried out for Helpage India provided the glaring reality of how the elderly were not treated right in a lot of households and the grim future they were faced with constantly being subjected to rude behaviour and abuse from their near and dear ones."

Parijat Chakraborty, Group Service Line Leader, Public Affairs & Corporate Reputation, Ipsos India, said, "Ipsos Public Affairs is a market leader in Developmental Research, and it’s a great honour for us to have won in the category for our pathbreaking work. We also had another of our incisive work on Elder Abuse for Helpage India emerge among the finalists in the Developmental Research Category. Awards validate the efficacy of our work, in line with our global legacy of work."

Amit Adarkar, CEO, Ipsos India said, "So many of our teams have been felicitated today at the prestigious industry awards. The winning team, the finalist, and the runner’s up team that had bagged the prestigious award at the annual MRSI seminar. The endgame is to execute work that sets new benchmarks and provides clients with insights that redefine excellence."   

Breaking the Barriers, a joint market research paper by Ipsos India and its client Reckitt had bagged the Runner’s Up position at the 29th MRSI Annual MR Seminar (17th & 18th, August 2021) and the team collected their award at the GKA 2021 Event. The team that did it comprised of Deepti Chandna, Executive Director, Ipsos Inda, Payel Roy, Associate Director, Ipsos India and Vikas Chauhan, Research Manager & Atreyee Goswami, Insights & Analytics Manager, Reckitt.

MRSI Golden Key Awards recognize and celebrate Research and Researchers contributing to growth in their clients' business. Research is a critical foundation for business success, albeit the work done by researchers can be a ‘behind the doors’ activity supporting the more visible brand, marketing and business strategy.

MRSI instituted the Golden Key Awards in 2019 to recognize the contribution of insights for the growth of the business; to let the limelight shine on the research professionals; to share the sense of pride amongst research and insight professionals through industry recognition and to acknowledge the prestige of the great work being done in Marketing Research and Insights.