Ipsos India Won Two Prestigious Awards at MRSI's Golden Key Awards 2024!

Ipsos India showcased its excellence with over 25 entries, achieving 5 finalist spots in various categories. We triumphed in 'The Most Effective Story-Teller Award ' and 'Best Developmental Research,' demonstrating our commitment to delivering impactful insights and innovative solutions.

Team: Garima Mall, Jeevika Kapadia, Sangya Chandra, and Namrata Kaliliath

Title: Segmentation: Sharp Focus, High Relevance—IKEA'S STRATEGIC SHIFT IN INDIA

Discover how IKEA, with Ipsos' innovative 'Receive, Reiterate, Relevance' framework, transformed complex consumer segmentation into engaging, actionable insights, setting a new standard for consumer engagement.

If you want to know more, please get in touch with Garima Mall

Team: Tripti Sharma, Gangotri Dash, V Karpagam, Sivaram Lalgudi

Title: Inclusion Insights

This study, commissioned by the Directorate of Adi Dravidar Welfare, focused on conducting a socio-economic baseline survey for the marginalized Putthrai Vannar community. Utilizing a stakeholder and community engagement approach, the research identified their geographic locations and needs. The insights will guide the department in tailoring welfare policies and interventions to effectively reach and support the community.

If you want to know more, please get in touch with Tripti Sharma