Insights

A new survey to capture elements beyond populism finds that Indians are optimistic about the future of India, have confidence in most macro institutions, are quite rigid about their leaders and leadership style, but largely feel the system is broken.

Ipsos India won 2 Awards in the 'The Most Effective Story-Teller Award ' and 'Best Developmental Research'.

This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.

As we wrap up the year, here are some key highlights from 2024. Your trustworthy knowledge & research partners have been quite busy this year.

Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.

Ipsos Global Advisor 31 country, Love Life Satisfaction Around the World survey shows interesting insights about urban Indians and their romantic life.

The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.

Popularity high in west zone with approval rating of 80%

These are the results of a 29-country survey conducted by Ipsos on its Global Advisor online among 21, 816 adults online. The sample in India consists of approximately 2,200 individuals, of whom approximately 1,800 were interviewed face-to-face and 400 were interviewed online.