Ipsos: Pioneering AI-driven Insights
Ipsos: Pioneering AI-driven Insights
Artificial Intelligence (AI) is revolutionizing the consumer insights landscape, transforming the ways in which data is gathered, analysed, and utilized. AI, particularly through the advent of large language models like ChatGPT, has democratized access to sophisticated analytical tools, enabling a broader range of users to derive insights from unstructured data. This transformation is driven by the increased availability and decreased cost of data, allowing for the analysis of larger datasets for deeper consumer insights.
Ipsos is at the forefront of adopting AI into its solutions, leveraging AI to enhance both the efficiency and depth of consumer insights. Ipsos's approach is rooted in combining Human Intelligence (HI) with AI, ensuring that the human element remains integral in interpreting and applying AI-driven insights. This synergy positions Ipsos as a differentiated player in the market, enabling the company to focus on tasks requiring deep domain expertise and human judgment.
A cornerstone of Ipsos's responsible use of AI is its commitment to Truth, Transparency, and Trust. These principles guide Ipsos's deployment of AI, emphasizing the importance of ethical considerations such as data privacy, bias, and transparency. Furthermore, Ipsos is dedicated to ensuring that its AI tools are not only effective but also responsible and secure.
Ipsos AI Solutions:
InnoExplorer AI: This tool builds on real consumers insights with AI capabilities to generate ideas, concepts, and propositions poised for market success. It draws from Ipsos's extensive innovation knowledge and offers tailored solutions for both CPG and non-CPG clients.
InnoPredict AI: Leverages our vast database of innovation studies and using analytical AI predicts the potential of innovation ideas accelerating the path to launch for clients.
Synthetic Samples and Data: This solution creates artificial datasets that mimic real-world data, reducing costs and respondent fatigue, particularly in product testing.
Signals Gen AI: Powered by Synthesio – Ipsos’ social media platform, this tool analyses social data to deliver actionable insights in just three clicks, creating powerful ideas which leverage the organic insights from millions of social media posts reflecting true mindsets.
Persona Bots: These are AI agents based on foundational research, allowing stakeholders to engage with "personas" through natural language for insights. You can use Persona Bots to train personnel, to ideate and to query vast amounts of complex data from foundational studies often inaccessible to large sections of the company.
AI-Boosted Workshops: These workshops utilize AI for creative testing, enhancing qualitative research by overcoming biases and accelerating ideation.
Ipsos's AI strategy integrates several core facets designed to enhance client value. We blend human intelligence with artificial intelligence, ensuring that human insight refines AI outputs. This allows us to build our decades long domain know-how in consumer research on to the agility that AI delivers, to develop client-facing solutions that not only speed up activation for our clients but also are robustly grounded in research expertise. The AI solutions are crafted to complement existing services without cannibalizing them, prioritizing actionable insights that are directly applicable for clients. Ethical considerations are paramount, with Ipsos committing to responsible AI use, ensuring human oversight to prevent issues like bias and hallucinations. By embedding AI into its solutions, Ipsos not only enhances its research capabilities but also provides clients with advanced tools to address complex business questions. This approach ensures that Ipsos remains a trusted partner, delivering comprehensive insights that drive client success in an ever-evolving market landscape.
