Navigating the Shifting Terrain: Innovation Strategies for OEM Success in India's Dynamic Car Market
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
The Indian automotive market is at a pivotal juncture, with OEMs needing to innovate and align with evolving consumer expectations, focusing on safety, personalization, and inclusivity. Success now hinges on a shift towards a brand mindset, creating engagement and belonging amidst commoditized products.
