PERSONAS IN THE AGE OF AI
At Ipsos, we champion the unique blend of Human Intelligence (HI) and Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights for our clients.
India's diverse demographic landscape, spanning various cultural backgrounds, presents a multifaceted opportunity to engage with complex, rich cultural nuances, allowing businesses to tap into a broad spectrum of consumer insights and preferences. Embark on a journey into the evolving world of market research with 'Personas in the Age of AI'! Explore how the fusion of traditional persona development and groundbreaking AI technology revolutionizes our understanding of consumer groups, rendering them as lively psychological and behavioural profiles that offer practical insights.
From the visionary concepts of Max Weber to their widespread application in market and UX research today, personas continue to nurture creativity, ensure alignment, mitigate risks, and animate data. Enter Ipsos PersonaBot, the AI tool poised to transform personas into interactive entities, facilitating richer consumer interactions. But as we embrace this technology, we must also address challenges around data accuracy and representative integrity, underscoring the indispensable contribution of human insight.
In 'Personas in the Age of AI,' IPSOS VIEWS offers a formidable exploration of how modern AI-enhanced personas can redefine market strategies, invigorating decision-making and innovation. It's a call to combine human expertise with AI, crafting a future rich with actionable consumer insights tailored to the unique essence of India's market.
Most would agree that Personas have long been a valuable tool for researchers and marketing teams, to bring audience segments to life to drive consistency and inspiration. A new generation of AI-powered personas is taking their role to a whole new level, from a passive to a dynamic tool you can engage with. Ask them questions, bounce ideas off them, test concepts and strategies.
