Reimagining Vehicles Beyond Mobility Solutions
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
The article explores the exciting potential for the future of automotive design, suggesting that cars can be more than just transportation. The author envisions vehicles transforming into empathetic "carpanions," prioritizing occupant’s well-being and offering AI-driven support and personalized comfort. By addressing mental health and leveraging AI for enhanced efficiency, the author suggests OEMs can completely redefine the relationship between humans and their vehicles
