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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
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71% Urban Indians say the European Union has made Europe stronger: Ipsos European Elections 2019 Survey
Disinterest among Britons palpable – only 3 in 10 interested in upcoming EU elections
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4 in 10 Indians want complete ban on Marijuana, Tobacco, Vaping, Online Betting, Violent Games: Ipsos Vices Global Study
Chocolates, Social Media, Packaged Salty Snacks and Sugary Soft Drinks morally acceptable in moderation.
10 years hence Indians foresee consumption of hard drinks surging
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Air Pollution, Global Warming & Overpopulation - top 3 environmental worries among Urban Indians: Ipsos Earth Day Survey
Hierarchy of environmental concerns defined by local affliction of markets
90% Indians concerned about non-recyclable product waste
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Ipsos India widens portfolio of Sonul Verdia and Ananya Roy Mathur for enhanced client servicing
Ipsos India has diversified roles for two of its senior team members
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Consumer Confidence plummets in March 2019 by 6.8 percentage points: Thomson Reuters-Ipsos PCSI Study
Pulwama/ Balakot and war clouds play spoilsport
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Connected Health: A roadmap to success
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?
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Silvers – 60 is the New 30
Are Baby Boomers on marketers’ radar?
POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India