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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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India slips to 7th spot in optimism in April 2023
India slips to 7th spot in optimism in April 2023 (tied with Thailand) from 5th spot in March 2023 - Ipsos What Worries the World global monthly survey;
Polarized views around India moving in right direction Vs on wrong track;
Unemployment and Inflation continue to perturb urban Indians most.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Asian markets of India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change
Only 1 in 3 global citizens (31%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change; India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govts are in comparison better equipped: Ipsos Earth Day 2023 Survey
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67% Urban Indians believe govt is equipped with a gameplan on how govt, businesses and people should tackle climate change
67% Urban Indians believe govt is equipped with a gameplan on how govt, businesses and people should tackle climate change; only 1 in 3 global citizens (31%) held this view about their govt: Ipsos Earth Day 2023 Survey;
Indians believe economic cost of climate change is a bigger challenge Vs economic cost of measures to reduce climate change
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Only 4 in 10 aware of Rahul Gandhi’s conviction - Ipsos IndiaBus Survey
Among those aware, views were polarized, on the Surat Sessions Court decision of conviction.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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84% Urban Indians say they are happy; India ranks 4th in happiness among 32 countries: Ipsos Global Happiness Survey (Life Satisfaction across the world)
Personal relationships, knowledge, love, social status, being close to nature, fitness, economic health of country make Indians happy.