81% of APAC consumers feel that it is inevitable that we lose privacy in the future because of technological developments
Whether it is that eerily accurate advert that pops up after you and your spouse have agreed to buy a new sofa, or your quick acceptance of the default cookie settings on a website so you can read an article a colleague just sent you, at times we all question who has our data and what they're doing with it. But how much do people really care? And perhaps more importantly, are they willing to do something about it?
Despite constant news of hacks, data breaches, scams and online manipulation, people have not really changed their habits around date privacy and security. The majority of people across the globe either know, or assume, that their data is being collected and used, but they don't know who has it, what is being done with it, and how they can prevent their data from being collected.
