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Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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1 in 2 urban Indians believe country’s housing is on right track - Ipsos Housing Monitor
In this inaugural issue of the Ipsos Housing Monitor, 23 of 30 markets & most global citizens say their housing is on wrong track.
Ideal home for Indians: INNER CITY, DETACHED HOME
48% Indians say rising housing prices is a good thing; 6 in 10 Indians aspire to own their own home; 58% renters want to own a home.
High taxes, high interest rates and high property prices pose biggest challenges in housing
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Ipsos Shopper Insights unveils Clicking into the Future – trends driving India’s online shopping surge: A new study by Ipsos
Ipsos Shopper Insights team identifies top 10 trends in online shopping, covering both e-commerce and q-commerce through a comprehensive survey of primary and secondary research. So, what are the opportunities and challenges in online shopping? Read on
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Consumer sentiment rebounds for personal finances & investments: LSEG-Ipsos PCSI January 2025 India Report
India retains 2nd rank on National Index Score
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Indian PR Industry Surges to ₹2,500 Cr in FY23; Expected to Nearly Double by FY30 - PRCAI-Ipsos-Astrum SPRINT Survey
AI, Business Outcomes, and Gen Z Workforce Leading Transformation
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Clicking Into The Future: Trends Driving India’s Online Shopping Surge
Online shopping is reshaping consumer shopping habits in India – riding on the escalating digital connectivity and demographic shifts. Online shopping offers unmatched convenience, extensive choices, and often better prices than traditional stores.
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Outlook Among Indians 2025: A Mixed Bag of Hope and Concerns
As 2024 drew to a close, the sentiment among Indians reflected a nuanced mix of hope and caution regarding the year ahead. While there is a desire for improvement and a better future among Indians, there is also a recognition of the challenges and uncertainties that lie ahead.
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The Imperative of Accessible UX Design in India's Digital Landscape
Unlock the potential of India's digital future with accessible UX design. As the nation embraces a smart revolution with over 700 million smartphone users, the need for inclusive technology has never been more crucial. Discover how leading companies are pioneering accessibility, ensuring that digital innovation serves everyone, regardless of ability or location.
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Towards ethical, responsible and impactful use of ai in market research and data science - A Practitioner’s Perspective
Discover the future of Market Research and Data Science with AI, where innovation meets responsibility. As Generative AI reshapes the landscape, we're committed to harnessing its power ethically. By prioritizing transparency, integrity, and domain-specific insights, we ensure AI's potential is realized without compromising accuracy. Human expertise is our cornerstone, guiding AI to deliver unbiased and meaningful results. Join us in pioneering a balanced, responsible approach to AI, transforming data into impactful decisions.
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THE STATE OF DIGITAL MARKETING IN INDIA 2024-25
This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.