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Protein Nation - India’s Next Wellness Revolution
Protein is India’s wellness story of the decade—but its future lies not in flashy product claims but in genuine nutrition literacy.
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The Daily Overwhelm
Brands can pick up important cues by looking at why Indians are feeling stressed and how it is impacting their daily lives and health.
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Urban India Abuzz with Festival Shopping Excitement
Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.
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13% awareness of GLP1 drugs among Indians
US tops in highest awareness of GLP1 drugs – Ipsos Health Service Report 2025
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Gen Z rattled by macro uncertainties: Ipsos Market Essentials August 2025
Ipsos Market Essentials monitors how people across the globe navigate the new rules of engagement and the resulting impact on our state of mind, wallet, and future intentions.
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Ipsos Unveils Reputation Council Report 2025
Strategic silence becomes a core communication strategy amid persistent turbulence, according to the Ipsos Reputation Council Report 2025.
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A Report Card for a Billion+ Minds
The 2025 Ipsos Education Monitor highlights concerns about inadequate teacher training, outdated curriculum, unequal access to education, and overcrowded classrooms among Indians
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Shopper Decision Trees Supporting Category Management Strategy
How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.
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The State of Digital Marketing in India 2025-26
The fourth edition of the ET Brand Equity–Ipsos “The State of Digital Advertising in India 2025-26” report reaffirms the strength and scale of digital advertising in the country.
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The Untapped Power of Subscription: India’s Next Big Consumer Play
Subscription is no longer about commitment to a brand – it is about the brand committing to you.