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A growing unease: Data dilemmas of the connected Indian
In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands, especially those which offer digital services.
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Orbis Launches Report on Status of Child Eye Health in India
The organization also celebrates 20 years of progress fighting avoidable blindness in India and announces a forthcoming virtual Flying Eye Hospital training program
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E-Pharmacy players fall short on customer expectations in digital experience
Ipsos E-Pharmacy Digital Audit
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India ranks 13th in happiness globally: Ipsos Global Happiness 2020 Survey
China, Netherlands, Saudi Arabia, France, Canada, Australia are world’s happiest markets; Peru, Chile, Spain, are least happy
Meaningful life, physical wellbeing and meaningful employment are the top sources of happiness for urban Indians
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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World on the mend? Urban Indians & Global Citizens want a sustainable and equitable post COVID19 world
World Economic Forum-Ipsos Global Survey