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IndiaSpiration_How India inspires luxury brands
‘Brand India’ - luxury that respects tradition while shaping a global identity fit for contemporary luxury.
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COP30: Indians and Asians Expect It to Be Effective, While Global Citizens View It as Symbolic
Indians cite lack of enforcement, funding gaps key challenges to combating climate change
Only 14% Indians aware of Belém as the venue for COP30
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Protein Nation - India’s Next Wellness Revolution
Protein is India’s wellness story of the decade—but its future lies not in flashy product claims but in genuine nutrition literacy.
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The Daily Overwhelm
Brands can pick up important cues by looking at why Indians are feeling stressed and how it is impacting their daily lives and health.
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Urban India Abuzz with Festival Shopping Excitement
Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.
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The Untapped Power of Subscription: India’s Next Big Consumer Play
Subscription is no longer about commitment to a brand – it is about the brand committing to you.
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PERSONAS IN THE AGE OF AI
At Ipsos, we champion the unique blend of Human Intelligence (HI) and Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights for our clients.
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Empathy: The New currency of Brand Connection
In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.
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Ipsos Update – August 2025
Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.