Speed up Product Testing by up to 50% with Ipsos Synthetic Data
Synthetic data has changed the world
It’s already revolutionizing industries, from healthcare to financial services to automotive, enabling simulations and data augmentation.
At Ipsos, we believe synthetic data unlocks new opportunities in market research, especially in product testing, leading to faster product launches with richer insights.
If an AI has not been trained on real-world data that is relevant to your business, it will not be able to generate synthetic data that shares the same properties as real-world data. It’s as simple as that!
Synthetic data offers a variety of exciting use cases
Ipsos’ Innovation practice focuses on data boosting as the most practical path for product testing, paving the way for precise results.
Brands can accelerate product testing with validated synthetic consumers
Trust and validation are key when using synthetic data to deliver real business value and accelerate growth.
Ipsos’ synthetic data application is expertly crafted to accelerate product development and boost decision-making without compromising rigor.
Tap into Ipsos’ world-leading product testing expertise to accelerate cycles with fully validated insight.
For further reading, dive into our Ipsos Views on Synthetic Data:
 | Powering Product Testing with Synthetic Data Today, many businesses remain uncertain about the quality of synthetic data or how to evaluate it. The Power of Product Testing with Synthetic Data bridges these gaps, with synthetic data applications for faster and smarter product testing. |
 | Embracing Synthetic Data Responsibly Ipsos’ introduction to synthetic data to help you make sense of the current landscape and what the future may hold. We hope it will help you form an objective opinion of synthetic data, demonstrate both its potential and its risks, and refine the questions you need to ask yourself and your partners before you start considering it. |
