Brand Equity

IAH, Bengaluru
Society Survey

Consumer is driving brand narrative - a communion of marketers & Ipsos experts deliberated on new thinking around consumers for brand advocacy and consumption – Ipsos After Hours

Ipsos India unveiled its new offerings and thinking to Bengaluru clients at Ipsos After Hours, a semi formal physical event in the cool setting of Shakesbierre, loaded with presentations, panel discussion and immersive experience zones.
Ipsos After Hours
Brands Survey

Ipsos India unveils its marquee Brand Success Framework & Global Trends 2023

New thinking by Ipsos
Jyoti Malladi
Corporate Survey

Jyoti Malladi takes up new role of Managing Director, Research, Ipsos India effective May 2023

Jyoti Malladi has taken up the new role of Managing Director-Research, Ipsos India, effective May 2023.
Mind the Promise Experience Gap
Consumers Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.