Consumers

The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?

The contribution of existing customers to brand growth.

This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.

This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.

Setting an all-time high, this month’s global Consumer Confidence National Index has risen to 50.5.

Overall confidence no longer growing in largest economies, global expectations index plateauing.

Global Primary Index Hits Record-High Level of 48.9 in August 2017