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Indian Direct Selling Industry Outlook 2025
Direct Selling Publication

Indian Direct Selling Industry Outlook 2025

A defining year for India's direct selling sector — exploring regulatory milestones, market expansion, and the industry's growing contribution to national employment and GDP.
Manasi Mody of Ipsos Strategy3 at the IDSA 2025 Report unveiling
Consumer insights Survey

India’s Direct Selling Industry Surpasses ₹23,000 Crore; Direct Sellers Rise to over 93 Lakh

Industry Records Sustained CAGR of 6.5% Over Six Years
• Women direct sellers increase from 44% to 48% of the total direct selling workforce
• Northern region leads with 27.6% share in gross sales, followed by West at 25.5%
• Wellness products dominate sales; cosmetics and personal care remain second-largest segment
• Maharashtra records the highest state-wise contribution with 15.3% share in gross sales