Consumer insights

Industry Records Sustained CAGR of 6.5% Over Six Years
• Women direct sellers increase from 44% to 48% of the total direct selling workforce
• Northern region leads with 27.6% share in gross sales, followed by West at 25.5%
• Wellness products dominate sales; cosmetics and personal care remain second-largest segment
• Maharashtra records the highest state-wise contribution with 15.3% share in gross sales

New global survey aligns with India’s national push on road safety, highlighting strong public support across enforcement, education, and safer infrastructure

72% say nation on right track; global mood stays pessimistic; jobs top concern for Indians

Ipsos unveils a new qualitative paradigm—combining continuous communities with digital twins, AI-powered moderation and the EDGE framework to deliver faster, culturally grounded, and decisively human insight.

High concern and trust in institutions contrast with skepticism about the impact of individual action

The survey reflects gaps in emotional connection & fulfilment

These insights are interpreted through the Ipsos Theory of Change, which shows how broad macro forces, such as technological acceleration, geopolitical shifts, and economic developments, drive shifts in attitudes, behaviors, and markets, which then manifest as local signals in countries like India. This layered approach allows brands, policymakers, and organisations to anticipate change and respond strategically.

Indians are increasingly confident while most of the world continues to feel their countries are on the wrong track, according to Ipsos.

Across this spectrum of categories, understanding consumer motivations for purchase offers valuable direction for marketers. These insights highlight the key drivers shaping purchase decisions and enable brands to consciously reorient their marketing strategies and campaigns, grounded in a deeper understanding of how and why consumers choose.