Essentials

Shopper insights
Shopper Press release

From Need to Crave: Ipsos Decodes the Role of Brand in Shopper Decisions

Across this spectrum of categories, understanding consumer motivations for purchase offers valuable direction for marketers. These insights highlight the key drivers shaping purchase decisions and enable brands to consciously reorient their marketing strategies and campaigns, grounded in a deeper understanding of how and why consumers choose.
Ipsos Market Essentials Aug 2025
Essentials Survey

Gen Z rattled by macro uncertainties: Ipsos Market Essentials August 2025

Ipsos Market Essentials monitors how people across the globe navigate the new rules of engagement and the resulting impact on our state of mind, wallet, and future intentions.
Ipsos Essentials
Consumers Survey

Double whammy of Covid19 pandemic and inflation impacting lives of Indian consumers most: Ipsos Essentials

These were the findings of Ipsos Essentials, monitoring the new rules of engagement of people across the globe and the resulting impact on state of mind, state of wallet and future intentions in the 16 countries of Australia, Brazil, Canada, China, France, Germany, Italy, Mexico, Spain, India, Japan, Russia, South Africa, South Korea, the UK and the US and a sample size of 16,000 respondents.