Generation Y

Market Research Publication

Ipsos Update - August 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
Millennials in Pakistan
Millennials Publication

Millennials in Pakistan

This special study sheds new light on Pakistan’s millennials - one of the country’s most important and disruptive consumer segments.
Ipsos in Pakistan Presents Millennials
Millennials Publication

Ipsos in Pakistan Presents Millennials

MENA's most comprehensive syndicated study on Generation Y.