Millennials

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Climate change Survey

Concern for climate change making urban Indians alter choices & behavior: WEF-Ipsos Climate Change & Consumer Behavior Survey

Saving water and electricity – top changes in Indian households
Society Publication

Silvers – 60 is the New 30

Are Baby Boomers on marketers’ radar?

POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India
Millennials in Pakistan
Millennials Publication

Millennials in Pakistan

This special study sheds new light on Pakistan’s millennials - one of the country’s most important and disruptive consumer segments.
Youth
Music Survey

Targeting Millennials Using Music Streaming Apps

With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.
Ipsos in Pakistan Presents Millennials
Millennials Publication

Ipsos in Pakistan Presents Millennials

MENA's most comprehensive syndicated study on Generation Y.